Most SEO problems are invisible until someone looks
A website can look polished and still be unindexed, mistitled, or structurally invisible to Google - broken robots.txt, missing sitemaps, thin pages, no schema. These aren't things a visitor notices. They're things that quietly keep a site out of search results while everyone assumes the content just isn't good enough. An audit finds the real cause before any content gets rewritten.
What changes
Technical SEO and SEO audits that fix indexing, structure and schema implementation, paired with the on-page SEO, local SEO, content SEO and keyword research that give a fixed site something to actually rank for.
What changes - by SEO layer
Technical foundation
Technical SEO audits that check robots.txt, sitemaps, indexing status, site speed and crawl errors - the foundation that has to work before any other SEO effort matters.
Schema & structured data
Schema markup implementation that helps Google understand exactly what a page is - a service, a business, an article - and unlocks rich results in search.
On-page optimization
On-page SEO covering titles, meta descriptions, headers and internal linking, so every page gives Google a clear signal about what it's actually about.
Local SEOLocal SEO for businesses that need to show up for buyers searching nearby - Google Business Profile, local citations and location-specific content.
Content & keywords
Keyword research and content SEO that identify what buyers are actually searching for, and shape page and blog content around those real search terms.
Authority building
Link building strategy and competitor research that build the off-page signals search engines use to judge whether a site deserves to rank above its competitors.
What an SEO audit actually costs
SEO audit pricing depends on site size and how deep the audit needs to go. A focused audit covering indexing, technical errors and on-page basics is a contained, fast-turnaround engagement. A full audit covering content strategy, competitor gaps and a multi-month roadmap costs more - because it's effectively the starting point for an entire SEO campaign, not a one-time check.
